The image of the body of women is shaped, not only through their own personal history but also through models, ideals and values set by the society they live in. The demand to adapt to these expectations, proper to their cultural stereotype
are set in a manner far more intense and critical on women and in that sense, publicity plays a key role when modelling our identity and life style. An arrest of the capitalist model that imposes the ideals and stereotypes of beauty and
success for shaping the ideal woman.